A Pimp known as ‘Prince Loyalty’ pleads guilty in prostitution case

33-year-old New Orleans man was sentenced Thursday (March 16) to 33 months, or more than two-and-a-half years, in prison for using Backpage to market women for prostitution, keeping all proceeds for himself, according to acting U.S. Attorney Duane A. Evans’ Office.

David Michael White Jr., also known as “Prince Loyalty,” previously pleaded guilty to two counts of use of an interstate facility to promote prostitution.

According to court documents, starting by at least January 2013, White ran a New Orleans-based prostitution business using Backpage.com to post “escort” ads, including photos of the victims, that marketed his victims’ services. 

White lured at least two 19-year-old women, one from Shreveport and another from New Orleans, into working for him, with White receiving all profits from the commercial sex acts performed by both victims, court records show.

in early January 2013, White met a 19-year-old woman from New Orleans with a “diminished IQ” at a Jefferson Parish hotel, according to court records. By Jan. 9, 2013, White had begun posting ads for the woman on Backpage, and the victim began performing commercial sex acts with all of her profits going to White, court records show.

On Jan. 31, 2013, White admitted to Jefferson Parish Sheriff’s Office investigators that he was a pimp and that he had posted ads featuring the New Orleans victim on Backpage as part of his prostitution business, according to court records.

In August 2015, White met the victim from Shreveport online and arranged for her to visit him in New Orleans for a date. When White picked up the victim from the bus station, he told the victim he was a pimp. He then persuaded the victim to stay overnight in New Orleans, where they visited clubs.

Several days after the victim arrived in New Orleans, White persuaded her to engage in commercial sex acts for his personal financial benefit, according to court documents. After a week, she left White and returned by bus to Shreveport. 

White was arrested last March and indicted last May on charges of trafficking a woman by force, fraud or coercion between July 28 and Aug. 31, 2015. The indictment also accused him of posting online prostitution ads in 2013 and again in 2015.

Assistant U.S. Attorney Julia K. Evans was in charge of the prosecution.

U.S. District Judge Eldon E. Fallon also sentenced White to three years of supervised release following his time in prison along with a $200 special assessment.



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