- post by: #TooRealForTV
- April 29, 2016
HOW BEYONCÃ‰â€™S LEMONADE IS MAKING $3M A DAY â€“ WHILE SAVING JAY Zâ€™S BUSINESS
Each week, The MBW Review gives our take on some of the biggest news stories of the previous seven days. This week, weâ€™re take a speculative look at whether Lemonade â€“ the greatest blockbuster album experiment for some time â€“ is paying off for BeyoncÃ© and her label. The MBW Review is supported by FUGA. (The views in these articles are those of the writer and are not necessarily endorsed by our supporter.)
Iâ€™mma let you finish, but BeyoncÃ© had one of the most hotly-debated album rollouts of all time.
As MBW reported over the weekend, the superstarâ€™s Lemonade appeared as a TIDAL exclusive on Saturday (April 23), spurring both a major boost for the streaming service â€“ and rather a lot of piracy activity on torrent sites.
Yet those who thought the Texas-born superstar and her label, Columbia, had fluffed Lemonadeâ€™s release will be eating their words now.
Because although the album took over 24 hours to come to iTunes, and isnâ€™t quite reaching the download heights of it predecessor, it currently has two huge things going for it:
- (i) Itâ€™s going to storm the US charts this weekend anyway; and
- (ii) Itâ€™s priced significantly higher than your average new blockbuster record â€“ meaning every one of its 375k+ US online sales so far will have been extra sweet for Sony.
Last night, US sales monitor BuzzAngle told MBW that Lemonade is currently the No.1 album on its week-to-date chart â€“ across the five days from Friday (April 22) through Tuesday (April 26).
As a result, itâ€™s looking odds-on to be the nationâ€™s No.1 this Friday.
Most importantly, Buzz Angle reports that Lemonade sold 439,830 album project units in the US across this periodÂ â€“ including 375,000 sales on iTunes/Amazon alone.
Now, Lemonade was released on TIDAL on Saturday night as its â€˜visual albumâ€™ special aired on HBO.
Yet didnâ€™t land on iTunes in the US until the very early hours of Monday (April 25). So Buzz Angleâ€™s figures only really represent two days of full â€˜properâ€™ album sales on non-TIDAL outlets.
In other words, Lemonade sold an average of 187,500 US downloads per day across Monday and Tuesday.
Hereâ€™s the really killer thing, which has been a bit overlooked in amongst all of the TIDAL/piracy/did Jay-cheat-or-is-this-a-fictional-construct-oh-probably-the-latter debate: Lemonade is slyly priced at a premium on iTunes, at $17.99. (This isnâ€™t a US-only decision â€“ itâ€™s Â£13.99 in the UK.)